This system traces the way of the customer in the shop with the help of RFID/WiFi tags and sensors. Each shopping cart and trolley is equipped with a tag and sensors are deployed all around the shop area. Thus we can provide statistics to the management to develop more efficient placement of goods and increase turnover.

Main features:
• identifies cold and hot spots
• shows time spent in a shop area
• itinerary mapping
• provides statistical data

The Shop-Tracer can be enhanced with value-added features:
• On a touch LCD panel attached to the shopping trolley, the cusromer can search for products and additional
information.
• The system navigates the shopper through the store, based on different inputs given. The criteria for the
navigation can be determined by the shop management – e.g. based on demographic data.
• Tailor-made messages/advertisements can be displayed on the LCD panel, according to the searched product or the planned itinerary.